Global direct sales player Mary Kay is making a $20m investment in
the Indian market for cosmetics and personal care products in an
attempt to tap into fast-growing sales in this rapidly evolving
market.
As the China market for direct sales opens its doors to more and
more international companies, the number of players trying to tap
into what is tipped to be a thriving growth market has swelled
after US businesses Mary Kay and Amway...
Oriflame has become the third foreign cosmetics company to be
granted a direct sales license in China, putting it on track to
carve out a slice of the country's fast-growing consumer market.
Avon Products China says it has now employed 114,000 sales staff in
China and is in the process of hiring a further 31,000 recruits
just four months after it was awarded its first direct sales
license in the country.
The resumption of direct sales in the fast-growing China market is
providing big names such as Avon, Amway and Oriflame with plenty of
opportunity, but it seems that, with its return, an old problem is
back - the pyramid scheme.
Avon received a big boost this week after the China Commerce
Ministry approved its application to resume door-to-door sales in
the country's booming cosmetics and toiletries market.
Global direct sales of cosmetic and toiletry products are growing
at a healthy 4 per cent, boosted by the opening up of the China
retail market and an increasing number of opportunities to buy
products over the internet.
Rapidly increasing consumption of cosmetics products helped fuel a
14.2 per cent growth in China's retail sales during the month of
October. The figures confirm the continued rise of cosmetics sales
in the country and the mounting...